COLLABORATION BETWEEN JESSE D POOLE + SEVENTH SQUARE COFFEE CO
It started with a conversation.
Two creators chasing craft in different ways—one behind the roaster, the other behind the lens. Both obsessed with process, detail, and getting it right, not fast.
What came next wasn’t just a roast—it was a reflection.
Of grit. Of patience. Of the parts of the process no one sees.
The quiet hours. The late edits. The shots that didn’t make it.
The silence before the shutter.
We call it DARKROOM.
A medium-dark roast built slow and developed deep.
Rich notes of dark cocoa, toasted sugar, and smoke.
It’s bold, clean, and unapologetically real—just like the space it’s named after.
DARKROOM is for the creators.
The ones who live in the shadows and don’t need the spotlight.
The ones who drink it black, shoot manual, and know that sometimes the best work happens when no one’s watching.
This isn’t just another coffee drop.
This is the first collaboration between Seventh Square Coffee Co. and Jesse D. Poole, and it was made to feel like it came from the same hands that roll film, develop negatives, and chase light across forgotten roads.
Roasted in Ouachita Parish.
Built for storytellers.
Concept sketch we chose as the main hero image for this collaboration
THE ARTIST WHO GIVES THIS COLLAB A SOUL: JEFF WHEELER
This whole collaboration isn’t just about coffee or merch—it’s as much about the guy behind the art, Jeff Wheeler (known in the wild as @deafwheeler). He’s the brains, fingers, and raw energy behind every wild label and piece of Seventh Square Coffee’s visual identity.
Jeff’s a streetwise illustrator with roots in underground comics and skate art—riding neon palettes, absurd humor, and that rebellious edge you can’t fake. He’s done designs for coffee bags, boards, tees—basically anything that needs a dose of flavor and feeling . That same punch is running through this collab.
So when you’re holding a cup of this blend or rocking a tee, know this: it’s not just coffee gear. It’s Jeff’s spirit drawn in, inked in, and pressed into something you can experience. That’s the kind of creative pedigree—and pedigree in general—we’re standing behind here.